Serve to Lead is built upon the following principles of 21st century leadership:
1. Everybody Can Lead—Because—Everyone Can Serve.
2. The Most Valuable Resource of Any Enterprise is its People.
3. We Are in Transition from a Transaction-Based World to a Relationship-Based World.
4. Leadership is a Relationship Between Empowered, Consenting Adults.
5. Leadership is a Dynamic Relationship.
6. There is No Universal Leadership Style.
7. Leadership Roles Are Converging.
8. A Leader’s Unique Task is to Imagine and Advance a Vision.
10. Character is a Competitive Advantage.
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10 Principles of 21st Century Leadership